The Microsoft Store which, developed for the Microsoft Phone, was to become a component of Windows 10. Windows Phone never captured the market share anticipated in spite of the Microsoft dominance in the PC market. Google makes its money from advertising on the built-in mail, maps and search applications.īy the time Microsoft realized its mistake, Android was the default OS for small devices and Apple had captured the high end of the market. Their pay-to-upgrade approach was competing with the relatively-new (and free) Android OS. Microsoft also miscalculated when it tried to capture the emerging portable device market. That and some other miscalculations ensured Microsoft's success at IBM's expense. Rather than take the offer to purchase Microsoft's DOS operating system, they chose instead to licence it. IBM didn't consider the PC a serious competitor to their mainframe computer systems. Microsoft wasn't the first to make this mistake. Microsoft was more focused on their own ambitions than truly meeting the needs of their customers.
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